You Really Need to Know The Instant Promo Technique,

Morning/Good afternoon/Good evening (depending on where you are in this world of ours),

Promotions are critical in converting interest into action. Whether you're working on an email campaign, social media ad, or even a landing page, the goal is to get your audience to take the desired action. Today, I’m sharing the Instant Promo Technique, a method that ensures your promotions hit the mark every single time.

What’s the Problem?

Why Do Most Promotions Fail?

Many promotions fail because they don't focus on the core reason why people make purchases: to achieve a specific outcome. Without understanding and addressing this desired outcome, even the most creatively crafted promotions can miss the mark.

Solution Snapshot

How Can You Create Instant Winning Promotions?

The Instant Promo Technique allows you to craft highly effective promotions quickly by focusing on the outcomes your audience desires. By aligning your product with these outcomes, you create a direct path to conversion. This technique works because it is based on understanding and leveraging the fundamental reasons behind purchasing behavior.

Tools & Tactics

What Tools Can You Use to Identify Desired Outcomes?

To discover what your audience truly values, you need to ask the right questions. This is where our method shines. Here’s how you can uncover the desired outcomes:

1. Primary Question: "How do you spend your time?"

   • Variations: "How do you like to spend your time?" or "If you had more free time, how would you spend it?"

   • Purpose: This question helps reveal what your audience values most by looking at how they allocate their most precious resource—time.

2. Secondary Question: "What's stopping you from doing that?"

   • Variations: "What would you need to have to spend your time like that?" or "What would need to happen for you to spend more time doing that?"

   • Purpose: This question identifies the barriers preventing them from achieving their desired outcome, providing insights into the solutions they need.

Success Stories

Real-Life Examples

These questions have been used successfully to create powerful promotions that resonate deeply with audiences. Here are some examples:

• Travel Enthusiast:

  • Primary Question Answer: "I would spend more time traveling."

  • Secondary Question Answer: "I need to make more money to finance my travels."

  • Promo Example: "Discover this program that lets you earn more with minimal effort, giving you the freedom to travel the world as you've always wanted."

• Fitness Buff:

  • Primary Question Answer: "I would spend more time working out."

  • Secondary Question Answer: "I'm too busy with work to find time for the gym."

  • Promo Example: "Unlock the secret to fitting in workouts with our flexible training schedule, designed for busy professionals like you."

Step-by-Step Guide

How Do You Implement This Strategy?

Implementing the Instant Promo Technique involves a few straightforward steps:

1. Identify the Desired Outcome:

   • Ask your audience how they currently spend their time and how they wish they could spend it more productively or enjoyably.

2. Identify the Blockage:

   • Determine what is stopping them from achieving their desired outcome by asking about the barriers they face.

3. Align Your Product with Their Outcome:

   • Create a promotion that shows how your product helps them overcome these barriers and achieve their desired outcome.

Here’s a practical example:

Step 1: Identify the Desired Outcome:

• Question: "If you had more free time, what would you spend more time doing?"

• Answer: "I would spend more time learning new skills."

Step 2: Identify the Blockage:

• Question: "What's stopping you from learning new skills?"

• Answer: "I don’t have enough time or access to good resources."

Step 3: Align Your Product with Their Outcome:

• Promo: "Our online learning platform offers quick, easy-to-follow courses that fit into your busy schedule, allowing you to learn new skills anytime, anywhere."

Challenges & Solutions

What Are the Common Challenges and How Do You Overcome Them?

• Challenge: Getting meaningful responses.

  • Solution: Use open-ended questions and encourage detailed answers. Provide context to help respondents think deeply about their answers.

• Challenge: Translating responses into compelling promos.

  • Solution: Focus on the sensory language your audience uses (visual, auditory, kinesthetic, olfactory/gustatory) to make your promos resonate more deeply. Here’s how to identify and use these language patterns:

  Visual: Look for words like see, look, picture, image.

  Auditory: Listen for terms like hear, sound, resonate.

  Kinesthetic: Pay attention to words like feel, touch, grasp. Olfactory/Gustatory: Notice words related to taste and smell, like aroma, flavor, scent.

Using these words in your promotions makes them more relatable and engaging to your audience.

Key Takeaways

The Instant Promo Technique is about understanding your audience's desired outcomes and showing how your product helps them achieve those outcomes. By asking the right questions and paying attention to their sensory language, you can create winning promotions every time.

Get Started Now

Start asking the right questions and align your promotions with your audience's desired outcomes. Don’t wait—take action today and see the difference it makes.

Feel free to ask any questions in the comments. I’m here to help you succeed. The journey to creating compelling promotions starts now. Let’s make things happen together!

p.s.

Don’t hesitate to ask questions and find out what your audience truly values. You’d be surprised by how many responses you get if you just ask. People tend to shut down if you put the hard sell on them, but if you simply ask for their views/opinions then they tend to be very forthcoming. This technique can transform your promotions and significantly boost your results. Please implement it according to the instructions in this newsletter and you will get results.