How to Create and Sell Offers Without Having Anything to Sell

Hey there! Sorry for the radio silence for the last few days. I had an infected cyst on my back that needed to be hacked off, and was out of action for a while. But now, pumped full of antibiotics and with the cyst gone I am back.Recently, I have been recommending tools and resources. But while in hospital, I had a moment of revelation, I have omitting the key element in helping people succeed with their business or project which is the strategy. And going forward I will be spilling the beans on the “how” to succeed online, rather than merely telling you what tools/resources to use. Let me begin with the king of strategies, one that is almost guaranteed to work if you follow through - creating and selling offers. Many fall at the first hurdle and think it's impossible to run offers if you have nothing to sell. But that's just not true. You can build successful offers even if you think you have no expertise or products. Let’s dive into how you can start this journey today!

What’s the Problem?

Many people hesitate to run offers because they believe they have nothing to sell. This misconception stems from the idea that you need a unique product or specialized knowledge to start. However, this belief is a significant barrier that prevents many from even attempting. The reality is that you don't need to invent something entirely new or be an expert in a field to create a valuable offer. The world is brimming with high-quality content and expertise that others have already created but struggle to market effectively.

Furthermore, there's a pervasive myth that only a select "elite" can successfully run offers. This myth is often perpetuated by those who failed themselves, projecting their limitations onto others. It's crucial to recognize that just because someone else couldn't do it doesn't mean you can't. Many successful marketers started with no product and no expertise, but they knew how to find and leverage existing resources. Your ability to market and sell is far more critical than starting with a product in hand.

Solution Snapshot

The first step in overcoming the perceived lack of a product is to shift your mindset. Realize that valuable content is everywhere, and you can repackage this content into something marketable. Platforms like YouTube, TikTok, and Instagram are teeming with high-quality content that often goes unnoticed because the creators don’t know how to market it effectively. Your job is to identify this content and transform it into a product that consumers want.

Think about it: millions of hours of content are uploaded to these platforms every day. Among this vast sea of information, there's bound to be gold. For instance, you can find niche tutorials, expert advice, and entertaining content that can be repurposed into eBooks, online courses, or membership sites. The key is to identify what’s already working and find a way to package it in a way that adds value to your audience.

Moreover, this approach isn't just about repackaging content. It's about creating a unique offering by combining various resources, adding your perspective, or enhancing it with additional research and insights. This strategy allows you to build something that feels new and valuable without starting from scratch.

Tools & Tactics

To successfully find and package content, you need the right tools and tactics. Here are some essential tools and strategies:

1. Content Discovery:

   • YouTube: Use YouTube to find video content in your niche. Pay attention to videos with high engagement (likes, comments, shares) as these indicate valuable content.

   • TikTok: Look for viral TikTok videos in your niche. The platform's algorithm surfaces popular content, making it easier to find what resonates with audiences.

   • Instagram: Explore popular hashtags and accounts in your niche to discover high-quality posts and stories.

2. Content Repackaging:

   • Transcription Services: Use tools like Otter.ai or Rev.com to transcribe video and audio content into text. This text can be the basis for eBooks, blog posts, or online courses.

   • Graphic Design Tools: Canva or Adobe Spark can help you turn text content into visually appealing infographics, social media posts, or presentation slides.

   • Video Editing Software: Tools like Adobe Premiere Pro or even simpler options like iMovie can help you edit and repurpose video content into new formats.

3. Market Research:

   • Google Trends: Use Google Trends to identify what topics are currently popular and see how interest in different subjects is changing over time.

   • Keyword Research Tools: Tools like SEMrush or Ahrefs can help you find what keywords and topics are being searched for in your niche.

4. Collaboration Platforms:

   • Loom: Create personalized video messages to reach out to content creators and propose collaborations.

   • Zoom: Use Zoom for virtual meetings with potential partners to discuss how you can work together.

By leveraging these tools and tactics, you can effectively find valuable content and repackage it into products that your target audience will love.

Success Stories

Success stories from others who have followed this model can be incredibly motivating. Let’s look at a few examples:

• Daniel Jedkca: Daniel made $1.1 million in just two weeks. He didn’t start with his own product. Instead, he found valuable content from creators who weren’t marketing their material effectively. By packaging this content into a structured course and running targeted ads, he was able to generate significant revenue quickly.

• Case Study: Health & Fitness Niche: I Identified a popular YouTube channel that offers excellent fitness advice but wasn’t monetizing beyond ad revenue. I approached the creator, proposed packaging their content into an online course, and split the profits. This partnership resulted in a six-figure launch within a month.

• Local Expert Collaboration: Another example involves a marketer who partnered with a local dog trainer. The trainer had excellent in-person classes but no online presence. By filming the classes and turning them into an online course, they reached a broader audience and tripled the trainer’s income.

These success stories illustrate that you don’t need your own product to start. You need to identify valuable content, form strategic partnerships, and effectively market the final product.

Step-by-Step Guide

Implementing this strategy involves a series of actionable steps. Here’s a detailed guide:

1. Pick a Niche:

   • Choose an area you’re interested in or have some knowledge about. This could be anything from weight loss to pet training or business development.

2. Find Creators:

   • Use platforms like YouTube, TikTok, and Instagram to find content creators in your chosen niche. Look for creators with high engagement but who aren’t effectively monetizing their content.

3. Create a Plan:

   • Develop a detailed proforma outlining your strategy. Include how you plan to repackage the content, marketing strategies, and financial projections.

4. Reach Out:

   • Personalize your approach when contacting creators. Explain how you can help them monetize their content more effectively. Use tools like Loom to create personalized video messages.

5. Run Promos or Ads:

   • Depending on whether the creator has an existing audience, you might start with a promotional campaign to their followers or jump straight into paid advertising. Platforms like Facebook Ads or Google Ads can be effective.

6. Package the Content:

   • Use transcription services to convert videos into text, design tools to create visual content, and video editing software to repurpose video material.

7. Launch and Optimize:

   • Launch your product and monitor its performance. Use feedback to make necessary adjustments and improve your offering.

By following these steps, you can successfully create and sell offers without needing your own product to start with.

Challenges & Solutions

Starting without a product comes with its own set of challenges, but each has a solution:

1. Finding High-Quality Content:

   • Challenge: The internet is flooded with content, making it hard to sift through the noise.

   • Solution: Use tools like Google Trends and keyword research to identify trending topics. Focus on content with high engagement metrics.

2. Convincing Creators to Partner:

   • Challenge: Creators might be skeptical about partnering with you.

   • Solution: Show them a clear value proposition. Use success stories and detailed plans to demonstrate how their content can generate significant revenue.

3. Packaging Content Effectively:

   • Challenge: Turning raw content into a polished product can be time-consuming.

   • Solution: Use tools like Canva for design and transcription services for text conversion. Break the task into manageable steps and focus on quality.

4. Marketing the Product:

   • Challenge: Without a strong marketing strategy, even the best product won’t sell.

   • Solution: Invest in learning marketing skills or partner with someone who has expertise. Use targeted ads and leverage the creator’s existing audience if possible.

By anticipating these challenges and having solutions ready, you can navigate the process more smoothly and increase your chances of success.

Key Takeaways

The most important takeaway is that the lack of a product or expertise should not be a barrier. The internet is a treasure trove of valuable content that you can repackage and sell. Your ability to market and sell effectively is what will set you apart. Remember, most resources you need are already available. All that’s left is for you to take action and start creating offers that resonate with your target audience.

Get Started Now

Reach out, start making deals, and build a successful business by helping others spread their knowledge. Don’t wait for the perfect moment—take action today and see how far you can go. Let's do this!

p.s.

Don't be afraid to take the first step. The world needs your unique perspective and abilities. Let's make a difference together. Remember, the only limit is the one you set for yourself. Let’s make 2024 your best year yet!